Monthly Archives: July 2013

Google’s New Android App Encourages Social-Giving: A Solution to Apple’s Ban on Donation Applications

Anna Seacat is a marketing consultant at SociallyMindedMarketing and a graduate student at Southern New Hampshire University.  Follow her at @AnnaSeacat As most of my followers have figured out, I am passionate about socially-minded businesses.  One such business is a local favorite of mine, Indianapolis-based, Achieve.  Achieve helps non-profit groups create memorable fundraising campaigns.  As […]

Can an Ecommerce Site Benefit from Social Media Games?

I really enjoyed the section of Altimeter’s Rise of Social Commerce 2010 presentation that illustrated Wet Seal’s social network game (p. 37).  The game that Altimeter described was designed as a mobile Facebook application, which allowed “fans to run their own virtual Wet Seal stores, where they can build their own assemblages of Wet Seal clothing […]

Sample Search Engine Marketing Plan (Free – No Strings Attached)

For those of you who think my blog posts are too long and/ or wrongly utilize an academic writing style, rather than a conversational one, you are in for a real treat. In an effort to show the critical importance of investing in SEM (search engine marketing), I am offering a free sample of an […]

Don’t Fire Your PR Consultant: Evidence that the Public Relations Industry has Overcome Challenges in Social Media Marketing

In 2010 Watson Helsby outlined ten challenges facing the PR industry in a comprehensive report titled Digital Communications and Social Media: The Challenges Facing the PR Industry.  The underlying theme of two of these challenges was a general lack of understanding and/ or skepticism of digital communications and social media among business leaders.  Below, I […]

How an Organic Business Can Use Search Engine Marketing to Create Brand Awareness and SERP Domination

As a marketer of an organic product, how would you feel about your brand being showcased in a full-page, magazine advertisement that also featured your direct competitors?  In other words, would you invest in a full-page advertisement that you had to share with the competition?  Let’s say you were forced to be in this form […]

What Organic Business is Effectively Using Social Media Marketing?

I often see blog posts attempting to discuss which social media tool a business should start with or posts that outline the unique benefits and applications of each tool.  However, according to the authors of Groundswell, this technology-focused thinking can be a marketing pitfall.  In the article below, I will use Groundswell’s alternative approach to […]

How Socially Responsible Businesses can Use Social Media to Attract Teens and Search Engines

              A recent article in the Huffington Post utilized research from Mintel to conclude that if marketers in the organic and sustainable industries are “hoping to woo true environmentalists with your green products or services, you should aim for social media tactics that target young people, who have larger circles and are more prone […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing