Monthly Archives: August 2013

Is Your Organization Transparent Enough? Easy Ways to Become a Leader in the Transparency Movement.

In “Ethical Marketing” the authors begin the book by describing the following marketing campaign: “Ford recruited several opinion leaders in a few markets and gave them each a Focus to drive for six months.  The responsibility of these individuals was to hand out Focus trinkets and talk up the car to anyone who expressed interest […]

Six Steps A Small Business Should Take to Effectively Utilize Social Media

Last week, a friend of mine, who owns a Kumon center in Lexington, KY, asked me to provide her with some advice about how she might utilize social media to market her business.  Recently, whenever a friend (more often a friend of a friend) has asked me to throw some marketing advice their way, I have […]

Three Big Reasons Why Times’ Tweetable Highlights are Superior to ClickToTweet

The only word that I can think of to describe the tweetable highlights that the “spell-casting, wand-waving wizards” (Beaujon, 2013) at The NY Times tested today is ingenious.  In case you missed my frantic posts on Google, Twitter, and LinkedIn about the mysterious highlighted quotes found within the SNL article written by @ditzkoff, I decided […]

Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.

In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises.  It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]

Nonprofits Need to Worry Less About the Legal Risks of Participating in Social Media.

Several legal risks that nonprofits should consider when participating in the online social landscape were recently outlined in a presentation composed by Krista Coons and Brian Turoff of Venable LLP.  The informative presentation suggested that marketers should be mindful of key legal risks surrounding social media including the loss of control of intellectual property and […]

Three Online Marketing Pitfalls that can be Mitigated by Employing a Social CRM Platform

Anna Seacat is a marketing consultant at Socially Minded Marketing and a graduate student at Southern New Hampshire University.  Follow her at @AnnaSeacat In a recent interview with Kelly Anne Beile, of Whole Foods Market, I learned that the Marketing Team Leaders at each of the grocery stores might start using Spredfast to help them […]

A Twitter Master: How One Woman Amassed an Impressive Twitter Following for Whole Foods Market

By Anna Seacat If you ever see Kelly Anne Beile, Marketing Team Leader at Whole Foods Market, don’t let her cool West Coast style fool you.  She was born and raised in horse country and is passionate about all-things Lexington.  This passion for her community brilliantly shines through on the successful Twitter account she maintains […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing