Monthly Archives: August 2013
In “Ethical Marketing” the authors begin the book by describing the following marketing campaign: “Ford recruited several opinion leaders in a few markets and gave them each a Focus to drive for six months. The responsibility of these individuals was to hand out Focus trinkets and talk up the car to anyone who expressed interest […]
Last week, a friend of mine, who owns a Kumon center in Lexington, KY, asked me to provide her with some advice about how she might utilize social media to market her business. Recently, whenever a friend (more often a friend of a friend) has asked me to throw some marketing advice their way, I have […]
Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.
In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises. It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]
Several legal risks that nonprofits should consider when participating in the online social landscape were recently outlined in a presentation composed by Krista Coons and Brian Turoff of Venable LLP. The informative presentation suggested that marketers should be mindful of key legal risks surrounding social media including the loss of control of intellectual property and […]
Anna Seacat is a marketing consultant at Socially Minded Marketing and a graduate student at Southern New Hampshire University. Follow her at @AnnaSeacat In a recent interview with Kelly Anne Beile, of Whole Foods Market, I learned that the Marketing Team Leaders at each of the grocery stores might start using Spredfast to help them […]
By Anna Seacat If you ever see Kelly Anne Beile, Marketing Team Leader at Whole Foods Market, don’t let her cool West Coast style fool you. She was born and raised in horse country and is passionate about all-things Lexington. This passion for her community brilliantly shines through on the successful Twitter account she maintains […]