Monthly Archives: October 2013

Corporate Social Responsibility vs. Ethical-by-Design (Shared Value)

I first noticed the One Degree Organic Foods’ brand on the shelf at my local Whole Foods Market, because, unlike most products, its packaging displayed a rather large QR Code.  When I picked up the brand’s 3 pound bag of quick oats for closer examination, what I saw inspired me to put back the oats […]

Zebra Print, Chandeliers, and an Alluring Relationship

This article was written in conjunction with Women Leading Kentucky, which is an exceptional nonprofit organization designed to uplift business leaders and students through roundtable discussions, networking events, and annual scholarships.  The roundtable discussions and networking luncheons hosted by Women Leading Kentucky sell out quickly, so please reserve your spot for the next event today: […]

Are Marketers Misleading Consumers With the Word ‘Organic’?

Marketers have discovered that consumer demand for organic products is not just a passing trend, but has, in fact, created an entire industry that was estimated in 2012 to be worth $31.5 billion (DiMartino, 2013).  Unethical marketers, witnessing the profitability of products within this growing industry, are using marketing communications to mislead consumers about organic […]

Whole Foods Market Becomes a Leader in Corporate Ethical Decision Making

This presentation will offer a historical analysis of Whole Foods Market’s involvement in the GMO (Genetically Modified Organisms) crisis to show that an obligatory ethical decision concerning the crisis was very likely and perhaps even predictable.  It will also be proposed that Whole Food Market’s decision in response to the crisis was an ethical one.  […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing