Monthly Archives: April 2014

Should Nonprofits Participate in ‘The Next Scary Thing’?

By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool.  Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools?  In the article below, I investigate this quandary in the realm of […]

Pearson Education Puts Social Media Principles to Work

By Anna Seacat According to Anthony Curtis, Mass Communication Professor at the University of North Carolina, the first social networking site, Friends Reunited, was founded in 1999 by an organization in Great Britain, which wanted to help users relocate former classmates.  Since that first site of social networking began, marketers have both realized the value […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories


A Friendly Debate about Modern B2B Marketing