Author Archives: Anna Seacat

Viral Marketing Initiatives: Ideas from Industry and Academe
By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University. Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics. For instance, […]

Stop Wasting so Much of Your Marketing Budget on Facebook
By Anna Seacat Since taking my first course on SEM (search engine marketing) at Southern New Hampshire University, I have become slightly obsessed with the discipline. Most of my days involve trying to consume enough SEM-related content and applying principles provided within the content to remain viable as a digital marketer. SEM is a moving […]

Pearson Education Puts Social Media Principles to Work
By Anna Seacat According to Anthony Curtis, Mass Communication Professor at the University of North Carolina, the first social networking site, Friends Reunited, was founded in 1999 by an organization in Great Britain, which wanted to help users relocate former classmates. Since that first site of social networking began, marketers have both realized the value […]

Differentiation in Social Media: Branding is Needed More Than Ever
By Anna Seacat Since Earth Fare’s opening of a new store in Carmel, IN, much has been written, both by the media and consumers, about how its socially minded offering compares to that of Whole Foods Market. This presentation will not add to that discourse, rather it will aim to compare the grocers’ social media […]
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