Author Archives: Anna Seacat
Viral Marketing Initiatives: Ideas from Industry and Academe
By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University. Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics. For instance, […]
Stop Wasting so Much of Your Marketing Budget on Facebook
By Anna Seacat Since taking my first course on SEM (search engine marketing) at Southern New Hampshire University, I have become slightly obsessed with the discipline. Most of my days involve trying to consume enough SEM-related content and applying principles provided within the content to remain viable as a digital marketer. SEM is a moving […]
Should Nonprofits Participate in ‘The Next Scary Thing’?
By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool. Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools? In the article below, I investigate this quandary in the realm of […]
Pearson Education Puts Social Media Principles to Work
By Anna Seacat According to Anthony Curtis, Mass Communication Professor at the University of North Carolina, the first social networking site, Friends Reunited, was founded in 1999 by an organization in Great Britain, which wanted to help users relocate former classmates. Since that first site of social networking began, marketers have both realized the value […]
Differentiation in Social Media: Branding is Needed More Than Ever
By Anna Seacat Since Earth Fare’s opening of a new store in Carmel, IN, much has been written, both by the media and consumers, about how its socially minded offering compares to that of Whole Foods Market. This presentation will not add to that discourse, rather it will aim to compare the grocers’ social media […]
Social Media Marketing Should be Playing Second Fiddle
By Anna Seacat Social media marketing, what is more accurately described as online engagement marketing, should be assigned a supporting role to greater marketing disciplines – one of those being search engine marketing. The basis for this perception is grounded in the fact that a business today, even a brick-and mortar establishment, needs to be […]
Three Myths about Coworking Spaces
By Anna Seacat There are hundreds of event spaces in Indianapolis and hundreds of thousands of square feet of office space in this great city, but currently only one site for creative exchange. Studio B, one of a handful of coworking spaces in the Indianapolis metro area, just opened its new digs with a ribbon […]
Anna Seacat
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