Category Advertising with YouTube
Three Key Ingredients for Sharable Content
From what I have learned in previous client work and from other digital marketing courses, there are three key ingredients that most popular online content contain.
Content that offers helpful information, “Practical Value,” tends to be shared more
Content that is longer than the average piece of content tends to be shared more
Content with keyword-rich descriptions tend to perform better in terms of SEO, making the content more easily found, thus having more potential for an audience to consume and share.