Category Corporate Transparency

Reveal More & Give Back: Future Implications of Social Media on Business

By Anna Seacat This article will propose that social media is creating more demand for products and services from transparent and socially minded businesses.  To support this proposition, academic research on the implications of social media will be explored. Transparency  In previous articles on this blog site, popular resources have been utilized to suggest that […]

Corporate Social Responsibility vs. Ethical-by-Design (Shared Value)

I first noticed the One Degree Organic Foods’ brand on the shelf at my local Whole Foods Market, because, unlike most products, its packaging displayed a rather large QR Code.  When I picked up the brand’s 3 pound bag of quick oats for closer examination, what I saw inspired me to put back the oats […]

Are Marketers Misleading Consumers With the Word ‘Organic’?

Marketers have discovered that consumer demand for organic products is not just a passing trend, but has, in fact, created an entire industry that was estimated in 2012 to be worth $31.5 billion (DiMartino, 2013).  Unethical marketers, witnessing the profitability of products within this growing industry, are using marketing communications to mislead consumers about organic […]

Whole Foods Market Becomes a Leader in Corporate Ethical Decision Making

This presentation will offer a historical analysis of Whole Foods Market’s involvement in the GMO (Genetically Modified Organisms) crisis to show that an obligatory ethical decision concerning the crisis was very likely and perhaps even predictable.  It will also be proposed that Whole Food Market’s decision in response to the crisis was an ethical one.  […]

Marketers Used to Get Away With (benefiting from) Murder

In 2001, Alan Jackson wrote a song about the murder of thousands of innocent Americans.  The song earned him multiple CMAs and a Grammy.  And, because he refuses to be transparent about how he spent the millions of dollars he earned from the song, we are left to assume it was a very profitable marketing […]

Is Your Organization Transparent Enough? Easy Ways to Become a Leader in the Transparency Movement.

In “Ethical Marketing” the authors begin the book by describing the following marketing campaign: “Ford recruited several opinion leaders in a few markets and gave them each a Focus to drive for six months.  The responsibility of these individuals was to hand out Focus trinkets and talk up the car to anyone who expressed interest […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing