Category Effective Use of Social Media Marketing
Three Key Ingredients for Sharable Content
From what I have learned in previous client work and from other digital marketing courses, there are three key ingredients that most popular online content contain.
Content that offers helpful information, “Practical Value,” tends to be shared more
Content that is longer than the average piece of content tends to be shared more
Content with keyword-rich descriptions tend to perform better in terms of SEO, making the content more easily found, thus having more potential for an audience to consume and share.
By Anna Seacat Since taking my first course on SEM (search engine marketing) at Southern New Hampshire University, I have become slightly obsessed with the discipline. Most of my days involve trying to consume enough SEM-related content and applying principles provided within the content to remain viable as a digital marketer. SEM is a moving […]
By Anna Seacat According to Anthony Curtis, Mass Communication Professor at the University of North Carolina, the first social networking site, Friends Reunited, was founded in 1999 by an organization in Great Britain, which wanted to help users relocate former classmates. Since that first site of social networking began, marketers have both realized the value […]
By Anna Seacat Since Earth Fare’s opening of a new store in Carmel, IN, much has been written, both by the media and consumers, about how its socially minded offering compares to that of Whole Foods Market. This presentation will not add to that discourse, rather it will aim to compare the grocers’ social media […]
By Anna Seacat Social media marketing, what is more accurately described as online engagement marketing, should be assigned a supporting role to greater marketing disciplines – one of those being search engine marketing. The basis for this perception is grounded in the fact that a business today, even a brick-and mortar establishment, needs to be […]
This article was written in conjunction with Women Leading Kentucky, which is an exceptional nonprofit organization designed to uplift business leaders and students through roundtable discussions, networking events, and annual scholarships. The roundtable discussions and networking luncheons hosted by Women Leading Kentucky sell out quickly, so please reserve your spot for the next event today: […]
In 2001, Alan Jackson wrote a song about the murder of thousands of innocent Americans. The song earned him multiple CMAs and a Grammy. And, because he refuses to be transparent about how he spent the millions of dollars he earned from the song, we are left to assume it was a very profitable marketing […]