Category Effective Use of Social Media Marketing

Social Media Marketing: Risk + Creativity

In the video below, a Marketing Team Leader from Whole Foods Market, Kelly Anne Beile, discussed the why and how behind social media marketing.  Her presentation was given to local business leaders in Lexington, KY during a roundtable discussion, which was hosted by Women Leading Kentucky. Risk + Creativity Risk.  As shown in the video […]

“You Can’t Really Use Social Media to Raise Money”

Justin Ware, of Bentz Whaley Flessner, disagrees with the statement, “you can’t really use social media to raise money.”  In a recently released video, Ware shared how nonprofits can drastically increase the number of donors and donations by incorporating three key factors into their social media marketing efforts.  Below, the three factors that Ware discussed […]

Six Steps A Small Business Should Take to Effectively Utilize Social Media

Last week, a friend of mine, who owns a Kumon center in Lexington, KY, asked me to provide her with some advice about how she might utilize social media to market her business.  Recently, whenever a friend (more often a friend of a friend) has asked me to throw some marketing advice their way, I have […]

How an Organic Business Can Use Search Engine Marketing to Create Brand Awareness and SERP Domination

As a marketer of an organic product, how would you feel about your brand being showcased in a full-page, magazine advertisement that also featured your direct competitors?  In other words, would you invest in a full-page advertisement that you had to share with the competition?  Let’s say you were forced to be in this form […]

What Organic Business is Effectively Using Social Media Marketing?

I often see blog posts attempting to discuss which social media tool a business should start with or posts that outline the unique benefits and applications of each tool.  However, according to the authors of Groundswell, this technology-focused thinking can be a marketing pitfall.  In the article below, I will use Groundswell’s alternative approach to […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing