Category How to use social media in marketing plans
Stop Wasting so Much of Your Marketing Budget on Facebook
By Anna Seacat Since taking my first course on SEM (search engine marketing) at Southern New Hampshire University, I have become slightly obsessed with the discipline. Most of my days involve trying to consume enough SEM-related content and applying principles provided within the content to remain viable as a digital marketer. SEM is a moving […]
Differentiation in Social Media: Branding is Needed More Than Ever
By Anna Seacat Since Earth Fare’s opening of a new store in Carmel, IN, much has been written, both by the media and consumers, about how its socially minded offering compares to that of Whole Foods Market. This presentation will not add to that discourse, rather it will aim to compare the grocers’ social media […]
Social Media Marketing Should be Playing Second Fiddle
By Anna Seacat Social media marketing, what is more accurately described as online engagement marketing, should be assigned a supporting role to greater marketing disciplines – one of those being search engine marketing. The basis for this perception is grounded in the fact that a business today, even a brick-and mortar establishment, needs to be […]
Zebra Print, Chandeliers, and an Alluring Relationship
This article was written in conjunction with Women Leading Kentucky, which is an exceptional nonprofit organization designed to uplift business leaders and students through roundtable discussions, networking events, and annual scholarships. The roundtable discussions and networking luncheons hosted by Women Leading Kentucky sell out quickly, so please reserve your spot for the next event today: […]
Social Media Marketing: Risk + Creativity
In the video below, a Marketing Team Leader from Whole Foods Market, Kelly Anne Beile, discussed the why and how behind social media marketing. Her presentation was given to local business leaders in Lexington, KY during a roundtable discussion, which was hosted by Women Leading Kentucky. Risk + Creativity Risk. As shown in the video […]
How an Organic Business Can Use Search Engine Marketing to Create Brand Awareness and SERP Domination
As a marketer of an organic product, how would you feel about your brand being showcased in a full-page, magazine advertisement that also featured your direct competitors? In other words, would you invest in a full-page advertisement that you had to share with the competition? Let’s say you were forced to be in this form […]
What Organic Business is Effectively Using Social Media Marketing?
I often see blog posts attempting to discuss which social media tool a business should start with or posts that outline the unique benefits and applications of each tool. However, according to the authors of Groundswell, this technology-focused thinking can be a marketing pitfall. In the article below, I will use Groundswell’s alternative approach to […]
Anna Seacat
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