Category Ideas for Viral Marketing
Three Key Ingredients for Sharable Content
From what I have learned in previous client work and from other digital marketing courses, there are three key ingredients that most popular online content contain.
Content that offers helpful information, “Practical Value,” tends to be shared more
Content that is longer than the average piece of content tends to be shared more
Content with keyword-rich descriptions tend to perform better in terms of SEO, making the content more easily found, thus having more potential for an audience to consume and share.
By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University. Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics. For instance, […]