Category Local SEO

Anna Seacat gives local SEO instructions

“Getting Found Online” – SEO Steps for a Small Business

Do you own a local business in the northern suburbs of Indianapolis — Carmel, Zionsville, Fishers? I wrote this article for small businesses who want to be found online by their customers — in digital marketing we call this Local SEO. (Although the inspiration for this article was business owners in my community, if your business isn’t located in the Indianapolis area, it will still be very helpful in terms of local SEO and small business SEO.)

Image created by Anna Seacat for businesses needing help with SEO

SEO: Why is My Business Not Showing Up on Google?

Franchise owners and small business owners who search the name of their brand on Google may be discouraged by the results. A client emailed me a couple of weeks ago in a panic because when he searched with the brand name of his franchise, his business did not appear as a local result within the first few organic listings nor on Google’s mapped image. In fact, quite the opposite occurred – the other business under the same franchise appeared as the only result. How could this be?

LOCAL SEO | Evidence that Google Results are Not Including all Local Business Locations

There are multiple reasons why your business may not be showing up as a result when entering a single branded keyword. The location and device that your search originated from is the most likely culprit. In my client’s case, he was performing a single branded keyword search from his home computer, which just so happened to be located within a mile of his competitor’s business. To prove that the location of your device can affect search results, I replicated this scenario from my home computer. As you will see below, if I search with the branded keywords, “Better Bodies,” which is the brand name of local gyms in my area, only one out of three Better Bodies’ gyms shows up as a result.

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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A Friendly Debate about Modern B2B Marketing