Category Marketing Ethics

Should Nonprofits Participate in ‘The Next Scary Thing’?

By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool.  Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools?  In the article below, I investigate this quandary in the realm of […]

Marriott International Enforces Strict Ethical Standards in Pricing and Distribution

The following is a condensed version of an analysis that was prepared by Anna Seacat for a graduate level Marketing Ethics course at Southern New Hampshire University. Analysis of Marriott International’s Pricing Strategy and Distribution Model It is not likely that many guests at a Marriott hotel know what it means when an employee at the […]

Corporate Social Responsibility vs. Ethical-by-Design (Shared Value)

I first noticed the One Degree Organic Foods’ brand on the shelf at my local Whole Foods Market, because, unlike most products, its packaging displayed a rather large QR Code.  When I picked up the brand’s 3 pound bag of quick oats for closer examination, what I saw inspired me to put back the oats […]

Are Marketers Misleading Consumers With the Word ‘Organic’?

Marketers have discovered that consumer demand for organic products is not just a passing trend, but has, in fact, created an entire industry that was estimated in 2012 to be worth $31.5 billion (DiMartino, 2013).  Unethical marketers, witnessing the profitability of products within this growing industry, are using marketing communications to mislead consumers about organic […]

Whole Foods Market Becomes a Leader in Corporate Ethical Decision Making

This presentation will offer a historical analysis of Whole Foods Market’s involvement in the GMO (Genetically Modified Organisms) crisis to show that an obligatory ethical decision concerning the crisis was very likely and perhaps even predictable.  It will also be proposed that Whole Food Market’s decision in response to the crisis was an ethical one.  […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing