Category Professional excellence

alt="Karen Pence at the Indiana Governors Conference"

The 2014 Indiana Governor’s Conference – Key Takeaways

By Anna Seacat It’s been a month since thought leaders from around the country gathered to discuss emerging trends and hot-button issues at the second annual Indiana Governor’s Conference.  The conference was hosted again this year at the beautiful JW Marriott in downtown Indianapolis and is clearly growing into an important annual meeting of women throughout the […]

Three Myths about Coworking Spaces

By Anna Seacat There are hundreds of event spaces in Indianapolis and hundreds of thousands of square feet of office space in this great city, but currently only one site for creative exchange.  Studio B, one of a handful of coworking spaces in the Indianapolis metro area, just opened its new digs with a ribbon […]

5 THINGS TO DO WHEN YOU ARE FIRED, PUSHED DOWN, OR FORCED OUT

By Anna Seacat Whether in the form of a termination, lost client, or failed pitch, I have yet to meet a leader who has not felt the sting of a major career set-back.  Mine occurred a decade ago, but I survived the challenge, and my career is better off because of it.   I was reminded […]

Three Takeaways from the Inaugural Indiana Governor’s Conference

A week ago today, our nation’s business leaders joined together to share their wisdom, insight, and success stories at the first annual Indiana Governor’s Conference.  As I reflected on their engaging speeches, it became apparent to me that there were common themes in each presentation.  In fact, the themes were so powerful that they are […]

Marriott International Enforces Strict Ethical Standards in Pricing and Distribution

The following is a condensed version of an analysis that was prepared by Anna Seacat for a graduate level Marketing Ethics course at Southern New Hampshire University. Analysis of Marriott International’s Pricing Strategy and Distribution Model It is not likely that many guests at a Marriott hotel know what it means when an employee at the […]

Are Marketers Misleading Consumers With the Word ‘Organic’?

Marketers have discovered that consumer demand for organic products is not just a passing trend, but has, in fact, created an entire industry that was estimated in 2012 to be worth $31.5 billion (DiMartino, 2013).  Unethical marketers, witnessing the profitability of products within this growing industry, are using marketing communications to mislead consumers about organic […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing