Category Professional excellence

Whole Foods Market Becomes a Leader in Corporate Ethical Decision Making

This presentation will offer a historical analysis of Whole Foods Market’s involvement in the GMO (Genetically Modified Organisms) crisis to show that an obligatory ethical decision concerning the crisis was very likely and perhaps even predictable.  It will also be proposed that Whole Food Market’s decision in response to the crisis was an ethical one.  […]

Marketers Used to Get Away With (benefiting from) Murder

In 2001, Alan Jackson wrote a song about the murder of thousands of innocent Americans.  The song earned him multiple CMAs and a Grammy.  And, because he refuses to be transparent about how he spent the millions of dollars he earned from the song, we are left to assume it was a very profitable marketing […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing