Category Public Relations Role in Social Media Marketing

Don’t Fire Your PR Consultant: Evidence that the Public Relations Industry has Overcome Challenges in Social Media Marketing

In 2010 Watson Helsby outlined ten challenges facing the PR industry in a comprehensive report titled Digital Communications and Social Media: The Challenges Facing the PR Industry.  The underlying theme of two of these challenges was a general lack of understanding and/ or skepticism of digital communications and social media among business leaders.  Below, I […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories


A Friendly Debate about Modern B2B Marketing