Category Socially Minded Businesses
What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.
By Anna Seacat On the heels of #GivingTuesday, we should all be reminded of how critical it is for nonprofits to create digital marketing campaigns that are capable of generating donations. In fact, most of my writing and speaking in the nonprofit realm is about how nonprofits and socially minded organizations can implement social media […]
By Anna Seacat This article will propose that social media is creating more demand for products and services from transparent and socially minded businesses. To support this proposition, academic research on the implications of social media will be explored. Transparency In previous articles on this blog site, popular resources have been utilized to suggest that […]