Category Social Media Marketing and Search Engine Marketing for Ecommerce

How Socially Responsible Businesses can Use Social Media to Attract Teens and Search Engines

              A recent article in the Huffington Post utilized research from Mintel to conclude that if marketers in the organic and sustainable industries are “hoping to woo true environmentalists with your green products or services, you should aim for social media tactics that target young people, who have larger circles and are more prone […]

How Can an Ecommerce Business With No Social Media Presence Get Started?

I was asked by a friend and fellow marketer to review an ecommerce business website,, and offer my suggestions on how they might enter the world of social media.  Additionally, a new assignment in a graduate course which I am taking at SNHU requires that I use Ogilvy’s assessment questions from its (now defunct) […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories


A Friendly Debate about Modern B2B Marketing