By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University.  Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics.  For instance, […]

By Anna Seacat Since taking my first course on SEM (search engine marketing) at Southern New Hampshire University, I have become slightly obsessed with the discipline.  Most of my days involve trying to consume enough SEM-related content and applying principles provided within the content to remain viable as a digital marketer.  SEM is a moving […]

By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool.  Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools?  In the article below, I investigate this quandary in the realm of […]

By Anna Seacat According to Anthony Curtis, Mass Communication Professor at the University of North Carolina, the first social networking site, Friends Reunited, was founded in 1999 by an organization in Great Britain, which wanted to help users relocate former classmates.  Since that first site of social networking began, marketers have both realized the value […]

By Anna Seacat There are hundreds of event spaces in Indianapolis and hundreds of thousands of square feet of office space in this great city, but currently only one site for creative exchange.  Studio B, one of a handful of coworking spaces in the Indianapolis metro area, just opened its new digs with a ribbon […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing