By Anna Seacat During my research for this article, I unsubscribed from almost thirty registrations with national brands and online retailers that have been sending me emails for six months or more.  Although we all agree that retaining existing customers costs less than acquiring new relationships, every single one of these businesses ended their relationship […]

By Anna Seacat Whether in the form of a termination, lost client, or failed pitch, I have yet to meet a leader who has not felt the sting of a major career set-back.  Mine occurred a decade ago, but I survived the challenge, and my career is better off because of it.   I was reminded […]

By Anna Seacat If you are getting ready to ask your new client to create a long list of keyword phrases they want their brand to turn up as a result on search engine results pages, you are not doing your job as a professional marketer.  Don’t get me wrong; a long list of keyword […]

A week ago today, our nation’s business leaders joined together to share their wisdom, insight, and success stories at the first annual Indiana Governor’s Conference.  As I reflected on their engaging speeches, it became apparent to me that there were common themes in each presentation.  In fact, the themes were so powerful that they are […]

The following is a condensed version of an analysis that was prepared by Anna Seacat for a graduate level Marketing Ethics course at Southern New Hampshire University. Analysis of Marriott International’s Pricing Strategy and Distribution Model It is not likely that many guests at a Marriott hotel know what it means when an employee at the […]

I first noticed the One Degree Organic Foods’ brand on the shelf at my local Whole Foods Market, because, unlike most products, its packaging displayed a rather large QR Code.  When I picked up the brand’s 3 pound bag of quick oats for closer examination, what I saw inspired me to put back the oats […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing