Tag Archives: Anna Seacat
What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.
Three Key Ingredients for Sharable Content
From what I have learned in previous client work and from other digital marketing courses, there are three key ingredients that most popular online content contain.
Content that offers helpful information, “Practical Value,” tends to be shared more
Content that is longer than the average piece of content tends to be shared more
Content with keyword-rich descriptions tend to perform better in terms of SEO, making the content more easily found, thus having more potential for an audience to consume and share.
By Anna Seacat On the heels of #GivingTuesday, we should all be reminded of how critical it is for nonprofits to create digital marketing campaigns that are capable of generating donations. In fact, most of my writing and speaking in the nonprofit realm is about how nonprofits and socially minded organizations can implement social media […]
By Anna Seacat It’s been a month since thought leaders from around the country gathered to discuss emerging trends and hot-button issues at the second annual Indiana Governor’s Conference. The conference was hosted again this year at the beautiful JW Marriott in downtown Indianapolis and is clearly growing into an important annual meeting of women throughout the […]
By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University. Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics. For instance, […]
By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool. Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools? In the article below, I investigate this quandary in the realm of […]