Tag Archives: Anna Seacat

Content marketing by Anna Seacat capturing and holding buyer's attention

Does Your Inbound Marketing Look Like This? The Case of a Socially Minded CEO

What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.

Anna Seacat gives local SEO instructions

“Getting Found Online” – SEO Steps for a Small Business

Do you own a local business in the northern suburbs of Indianapolis — Carmel, Zionsville, Fishers? I wrote this article for small businesses who want to be found online by their customers — in digital marketing we call this Local SEO. (Although the inspiration for this article was business owners in my community, if your business isn’t located in the Indianapolis area, it will still be very helpful in terms of local SEO and small business SEO.)

ALT = "Reasons why things go viral, Anna Seacat marketing, Viral marketing, viral content"

The #1 Reason Content Goes Viral

Three Key Ingredients for Sharable Content

From what I have learned in previous client work and from other digital marketing courses, there are three key ingredients that most popular online content contain.

Content that offers helpful information, “Practical Value,” tends to be shared more

Content that is longer than the average piece of content tends to be shared more

Content with keyword-rich descriptions tend to perform better in terms of SEO, making the content more easily found, thus having more potential for an audience to consume and share.

Marketing Objectives and Goals for Nonprofits and Socially Minded Organizations

Not Every Nonprofit Needs to Fundraise: Establishing Altruistic Marketing Objectives for Nonprofits

By Anna Seacat On the heels of #GivingTuesday, we should all be reminded of how critical it is for nonprofits to create digital marketing campaigns that are capable of generating donations.  In fact, most of my writing and speaking in the nonprofit realm is about how nonprofits and socially minded organizations can implement social media […]

alt="Karen Pence at the Indiana Governors Conference"

The 2014 Indiana Governor’s Conference – Key Takeaways

By Anna Seacat It’s been a month since thought leaders from around the country gathered to discuss emerging trends and hot-button issues at the second annual Indiana Governor’s Conference.  The conference was hosted again this year at the beautiful JW Marriott in downtown Indianapolis and is clearly growing into an important annual meeting of women throughout the […]

Viral Marketing Initiatives: Ideas from Industry and Academe

By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University.  Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics.  For instance, […]

Should Nonprofits Participate in ‘The Next Scary Thing’?

By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool.  Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools?  In the article below, I investigate this quandary in the realm of […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing