What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.