Tag Archives: Groundswell

Zebra Print, Chandeliers, and an Alluring Relationship

This article was written in conjunction with Women Leading Kentucky, which is an exceptional nonprofit organization designed to uplift business leaders and students through roundtable discussions, networking events, and annual scholarships.  The roundtable discussions and networking luncheons hosted by Women Leading Kentucky sell out quickly, so please reserve your spot for the next event today: […]

Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.

In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises.  It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]

Nonprofits Need to Worry Less About the Legal Risks of Participating in Social Media.

Several legal risks that nonprofits should consider when participating in the online social landscape were recently outlined in a presentation composed by Krista Coons and Brian Turoff of Venable LLP.  The informative presentation suggested that marketers should be mindful of key legal risks surrounding social media including the loss of control of intellectual property and […]

Three Online Marketing Pitfalls that can be Mitigated by Employing a Social CRM Platform

Anna Seacat is a marketing consultant at Socially Minded Marketing and a graduate student at Southern New Hampshire University.  Follow her at @AnnaSeacat In a recent interview with Kelly Anne Beile, of Whole Foods Market, I learned that the Marketing Team Leaders at each of the grocery stores might start using Spredfast to help them […]

A Twitter Master: How One Woman Amassed an Impressive Twitter Following for Whole Foods Market

By Anna Seacat If you ever see Kelly Anne Beile, Marketing Team Leader at Whole Foods Market, don’t let her cool West Coast style fool you.  She was born and raised in horse country and is passionate about all-things Lexington.  This passion for her community brilliantly shines through on the successful Twitter account she maintains […]

Can an Ecommerce Site Benefit from Social Media Games?

I really enjoyed the section of Altimeter’s Rise of Social Commerce 2010 presentation that illustrated Wet Seal’s social network game (p. 37).  The game that Altimeter described was designed as a mobile Facebook application, which allowed “fans to run their own virtual Wet Seal stores, where they can build their own assemblages of Wet Seal clothing […]

What Organic Business is Effectively Using Social Media Marketing?

I often see blog posts attempting to discuss which social media tool a business should start with or posts that outline the unique benefits and applications of each tool.  However, according to the authors of Groundswell, this technology-focused thinking can be a marketing pitfall.  In the article below, I will use Groundswell’s alternative approach to […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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A Friendly Debate about Modern B2B Marketing