Tag Archives: Search engine optimization

Image created by Anna Seacat for businesses needing help with SEO

SEO: Why is My Business Not Showing Up on Google?

Franchise owners and small business owners who search the name of their brand on Google may be discouraged by the results. A client emailed me a couple of weeks ago in a panic because when he searched with the brand name of his franchise, his business did not appear as a local result within the first few organic listings nor on Google’s mapped image. In fact, quite the opposite occurred – the other business under the same franchise appeared as the only result. How could this be?

LOCAL SEO | Evidence that Google Results are Not Including all Local Business Locations

There are multiple reasons why your business may not be showing up as a result when entering a single branded keyword. The location and device that your search originated from is the most likely culprit. In my client’s case, he was performing a single branded keyword search from his home computer, which just so happened to be located within a mile of his competitor’s business. To prove that the location of your device can affect search results, I replicated this scenario from my home computer. As you will see below, if I search with the branded keywords, “Better Bodies,” which is the brand name of local gyms in my area, only one out of three Better Bodies’ gyms shows up as a result.

Sample Search Engine Marketing Plan (Free – No Strings Attached)

For those of you who think my blog posts are too long and/ or wrongly utilize an academic writing style, rather than a conversational one, you are in for a real treat. In an effort to show the critical importance of investing in SEM (search engine marketing), I am offering a free sample of an […]

How Can an Ecommerce Business With No Social Media Presence Get Started?

I was asked by a friend and fellow marketer to review an ecommerce business website, CuteGrey.com, and offer my suggestions on how they might enter the world of social media.  Additionally, a new assignment in a graduate course which I am taking at SNHU requires that I use Ogilvy’s assessment questions from its (now defunct) […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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A Friendly Debate about Modern B2B Marketing