Tag Archives: Socially Minded Marketing

Marketing Objectives and Goals for Nonprofits and Socially Minded Organizations

Not Every Nonprofit Needs to Fundraise: Establishing Altruistic Marketing Objectives for Nonprofits

By Anna Seacat On the heels of #GivingTuesday, we should all be reminded of how critical it is for nonprofits to create digital marketing campaigns that are capable of generating donations.  In fact, most of my writing and speaking in the nonprofit realm is about how nonprofits and socially minded organizations can implement social media […]

alt="Karen Pence at the Indiana Governors Conference"

The 2014 Indiana Governor’s Conference – Key Takeaways

By Anna Seacat It’s been a month since thought leaders from around the country gathered to discuss emerging trends and hot-button issues at the second annual Indiana Governor’s Conference.  The conference was hosted again this year at the beautiful JW Marriott in downtown Indianapolis and is clearly growing into an important annual meeting of women throughout the […]

Reveal More & Give Back: Future Implications of Social Media on Business

By Anna Seacat This article will propose that social media is creating more demand for products and services from transparent and socially minded businesses.  To support this proposition, academic research on the implications of social media will be explored. Transparency  In previous articles on this blog site, popular resources have been utilized to suggest that […]

Viral Marketing Initiatives: Ideas from Industry and Academe

By Anna Seacat Anna Seacat is studying search engine marketing while pursuing a Masters of Science in Marketing from Southern New Hampshire University.  Connect with her today: @AnnaSeacat. When it comes to what specifically makes a marketing initiative go viral, there are many experts in the industry, who offer suggestions based on digital analytics.  For instance, […]

Should Nonprofits Participate in ‘The Next Scary Thing’?

By Anna Seacat Technology companies are just starting to effectively combine social sensors and big data in a package that can be sold as a valuable market research tool.  Are market researchers crossing ethical lines and compromising consumers’ right to privacy by buying these tools?  In the article below, I investigate this quandary in the realm of […]

Someone Just Clicked ‘Unsubscribe’ in Your Email — Don’t Mess Up What Happens Next.

By Anna Seacat During my research for this article, I unsubscribed from almost thirty registrations with national brands and online retailers that have been sending me emails for six months or more.  Although we all agree that retaining existing customers costs less than acquiring new relationships, every single one of these businesses ended their relationship […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing