Tag Archives: Socially Minded Marketing

Marriott International Enforces Strict Ethical Standards in Pricing and Distribution

The following is a condensed version of an analysis that was prepared by Anna Seacat for a graduate level Marketing Ethics course at Southern New Hampshire University. Analysis of Marriott International’s Pricing Strategy and Distribution Model It is not likely that many guests at a Marriott hotel know what it means when an employee at the […]

Corporate Social Responsibility vs. Ethical-by-Design (Shared Value)

I first noticed the One Degree Organic Foods’ brand on the shelf at my local Whole Foods Market, because, unlike most products, its packaging displayed a rather large QR Code.  When I picked up the brand’s 3 pound bag of quick oats for closer examination, what I saw inspired me to put back the oats […]

Zebra Print, Chandeliers, and an Alluring Relationship

This article was written in conjunction with Women Leading Kentucky, which is an exceptional nonprofit organization designed to uplift business leaders and students through roundtable discussions, networking events, and annual scholarships.  The roundtable discussions and networking luncheons hosted by Women Leading Kentucky sell out quickly, so please reserve your spot for the next event today: […]

Whole Foods Market Becomes a Leader in Corporate Ethical Decision Making

This presentation will offer a historical analysis of Whole Foods Market’s involvement in the GMO (Genetically Modified Organisms) crisis to show that an obligatory ethical decision concerning the crisis was very likely and perhaps even predictable.  It will also be proposed that Whole Food Market’s decision in response to the crisis was an ethical one.  […]

Is Your Organization Transparent Enough? Easy Ways to Become a Leader in the Transparency Movement.

In “Ethical Marketing” the authors begin the book by describing the following marketing campaign: “Ford recruited several opinion leaders in a few markets and gave them each a Focus to drive for six months.  The responsibility of these individuals was to hand out Focus trinkets and talk up the car to anyone who expressed interest […]

Six Steps A Small Business Should Take to Effectively Utilize Social Media

Last week, a friend of mine, who owns a Kumon center in Lexington, KY, asked me to provide her with some advice about how she might utilize social media to market her business.  Recently, whenever a friend (more often a friend of a friend) has asked me to throw some marketing advice their way, I have […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing