Tag Archives: Socially minded

Content marketing by Anna Seacat capturing and holding buyer's attention

Does Your Inbound Marketing Look Like This? The Case of a Socially Minded CEO

What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.

How to Raise Socially Minded Children (Marketers should be eavesdropping)

Although most of my articles on SociallyMindedMarketing.com are written for marketing professionals about emerging trends and issues in marketing, my passion for socially minded consumerism is the underlying theme for this site and what drives all of the posts.  Therefore, instead of writing this article from the perspective of a marketer wanting to help socially […]

Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.

In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises.  It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]

Nonprofits Need to Worry Less About the Legal Risks of Participating in Social Media.

Several legal risks that nonprofits should consider when participating in the online social landscape were recently outlined in a presentation composed by Krista Coons and Brian Turoff of Venable LLP.  The informative presentation suggested that marketers should be mindful of key legal risks surrounding social media including the loss of control of intellectual property and […]

Three Online Marketing Pitfalls that can be Mitigated by Employing a Social CRM Platform

Anna Seacat is a marketing consultant at Socially Minded Marketing and a graduate student at Southern New Hampshire University.  Follow her at @AnnaSeacat In a recent interview with Kelly Anne Beile, of Whole Foods Market, I learned that the Marketing Team Leaders at each of the grocery stores might start using Spredfast to help them […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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some of my favorite photos and their stories

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A Friendly Debate about Modern B2B Marketing