Tag Archives: Socially minded
What can a socially minded CEO and a well crafted content marketing campaign do? Effective content marketing should capture and hold the attention of buyers when purchasing considerations and decisions are being made. While a banner ad may capture potential buyers’ attention and cause a click-through, a well-done content marketing campaign will hold their attention and move them closer to a purchase decision. Boxed, which is an alternative to Sam’s Club and Costco, showed us how this is done.
By Anna Seacat Since Earth Fare’s opening of a new store in Carmel, IN, much has been written, both by the media and consumers, about how its socially minded offering compares to that of Whole Foods Market. This presentation will not add to that discourse, rather it will aim to compare the grocers’ social media […]
Although most of my articles on SociallyMindedMarketing.com are written for marketing professionals about emerging trends and issues in marketing, my passion for socially minded consumerism is the underlying theme for this site and what drives all of the posts. Therefore, instead of writing this article from the perspective of a marketer wanting to help socially […]
Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.
In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises. It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]
Several legal risks that nonprofits should consider when participating in the online social landscape were recently outlined in a presentation composed by Krista Coons and Brian Turoff of Venable LLP. The informative presentation suggested that marketers should be mindful of key legal risks surrounding social media including the loss of control of intellectual property and […]
Anna Seacat is a marketing consultant at Socially Minded Marketing and a graduate student at Southern New Hampshire University. Follow her at @AnnaSeacat In a recent interview with Kelly Anne Beile, of Whole Foods Market, I learned that the Marketing Team Leaders at each of the grocery stores might start using Spredfast to help them […]