Tag Archives: Socially responsible business
Teflon & Pink Slime: How Corporate Giants are Using Social Media Marketing within Crisis Management Plans.
In the following article, it will be shown how social media marketing was employed by DuPont and Beef Product, Inc. in an attempt to overcome their respective public relations crises. It will be suggested that socially minded consumers can publicly oust irresponsible organizations via new media. Read this article if you are a marketer at a […]
A recent article in the Huffington Post utilized research from Mintel to conclude that if marketers in the organic and sustainable industries are “hoping to woo true environmentalists with your green products or services, you should aim for social media tactics that target young people, who have larger circles and are more prone […]