Tag Archives: Southern New Hampshire University

Marriott International Enforces Strict Ethical Standards in Pricing and Distribution

The following is a condensed version of an analysis that was prepared by Anna Seacat for a graduate level Marketing Ethics course at Southern New Hampshire University. Analysis of Marriott International’s Pricing Strategy and Distribution Model It is not likely that many guests at a Marriott hotel know what it means when an employee at the […]

Is Your Organization Transparent Enough? Easy Ways to Become a Leader in the Transparency Movement.

In “Ethical Marketing” the authors begin the book by describing the following marketing campaign: “Ford recruited several opinion leaders in a few markets and gave them each a Focus to drive for six months.  The responsibility of these individuals was to hand out Focus trinkets and talk up the car to anyone who expressed interest […]

Ethan McCarty

Digital strategy | Social business | People-centric biznology

Alana Harris Photography

some of my favorite photos and their stories

bantrr

A Friendly Debate about Modern B2B Marketing